A powerful athletic club identity inspired by the strength of the athlete and the instinct of the...

A powerful athletic club identity inspired by the strength of the athlete and the instinct of the...A powerful athletic club identity inspired by the strength of the athlete and the instinct of the...

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SPG Marks

• Sep 22

A powerful athletic club identity inspired by the strength of the athlete and the instinct of the python.

Would love to hear your thoughts.

Brand Design

Artur Mikhov

pro

• Sep 22

The mark is stronger in the black version, where the coiled figure carries it alone. On the orange lockup the script and the tagline are both asking for attention, so the python has to share — have you tested it on kit, where there's usually no tagline to lean on?

SPG Marks

• Sep 22

Thanks for the feedback, Artur! 🙌 I agree — the mark can definitely stand on its own, and I’ve also tested it without the tagline. It works well in both applications, including on kit/apparel where the mark needs to carry the identity by itself. Appreciate you pointing that out!

Rahman Rahe

• Sep 20

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