I designed and developed a competitive intelligence automation system for Unilever’s Kibon busine...I designed and developed a competitive intelligence automation system for Unilever’s Kibon busine...
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I designed and developed a competitive intelligence automation system for Unilever’s Kibon business in Brazil.
The solution processed competitor catalogs and reports, extracted product information using OCR, and transformed inconsistent, unstructured content into standardized market data. Custom processing pipelines validated and normalized details such as brands, categories, formats, packaging, and price tiers, making the information easier to compare and analyze.
This project was built before the current LLM boom and relied on purpose-built data extraction, machine learning, and automation techniques.
My work covered solution architecture, OCR and extraction workflows, data normalization, backend development, and delivery of the production system.
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The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started