Your PDP doesn’t need more persuasion. It needs fewer reasons to hesitate. I’d rethink this skincare PDP around one thing: decision architecture. Three things stand out: 1. Too many choices at once. Pack size → quantity → subscription → one-time purchase. Each option adds another decision before “Add to Cart". 2. The offer hierarchy needs to do more work. The shopper should instantly understand: What should I buy? Why is it the best value? What do I save? 3. Trust should reduce hesitation, not just decorate the page. Reviews, guarantee, shipping, and subscription flexibility should answer the objections that stop the purchase. So I’d structure the experience around: Desire first. Proof second. One clear recommended choice. Simple upgrade path. Low-friction checkout. The bigger insight: Conversion isn't always about adding more persuasion. Sometimes it's about removing decisions. That’s the lens I use when designing Shopify PDPs in Figma: What decision is the shopper trying to make, and how can the page make that decision obvious? If you run a Shopify/DTC brand, send me your PDP. I’ll show you where I’d look for decision friction.