Planet Football Rebrand ⚽️ Planet Football is a celebration of everything the game has to offer beyond the scoreline. While traditional football media focuses on match reports and opinion-led coverage, Planet Football highlights the humour, nostalgia and culture of the sport, capturing the moments that make us love our beautiful game. I led the rebrand and creative direction to help reposition Planet Football for a younger, more social-first audience. The goal was to rediscover the brand’s playful identity and evolve it into a more engaging and distinctive presence across digital platforms. The identity needed to feel energetic, expressive and unmistakably football, while standing apart from more conventional news outlets. It had to support fast-moving social content while maintaining a clear and recognisable brand system across all touchpoints. The final identity introduces a refreshed visual system, animation style and content direction designed for social-first storytelling. Supported by a new TikTok and Reels strategy and a redesigned website, the rebrand transforms Planet Football into a more dynamic and engaging brand built for modern football audiences.

The colors are so good!

I'm recording a youtube video right now and talking about having a strong portfolio and how important it is to show your work made me remember mine has been dormant for a while 🫣

This is a pretty simple logo animation I did a while ago but for some reason I just love it - maybe it's the colors or just the simplicity of it?

Would love to hear your thoughts!

There's something about the pieces that stay simple that end up aging the best, the complicated ones are usually what starts to feel dated first. What's actually stopping you from updating the portfolio, is it a time thing or more not knowing which recent work to lead with?