Privacy-Focused Pregnancy Tracker App: My Solo JourneyPrivacy-Focused Pregnancy Tracker App: My Solo Journey
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Matea's avatar
Matea Raić
• 10h
I am a product designer. I have never shipped a solo app before. I built Zorya anyway.
It started during my own pregnancy. I went looking for a tracker and found the same thing everywhere: apps that required an account, uploaded your data to a server, and charged you every month for the privilege. Symptoms, weight, mental health notes, baby movement. All of it going somewhere you could not see or control. I could not find a single one that just kept your data on your phone.
So I decided to build one.
I ran a research survey with 53 mothers before designing anything. The results were striking: 96% had used a pregnancy or fertility app with documented privacy violations, and 70% said local-only data storage was extremely important to them. The problem was real and nobody was solving it the right way.
I designed the full product from scratch. Brand identity, UI system, every App Store asset, all the launch marketing. I navigated App Store Connect alone, dealt with rejections, and figured out what it actually takes to ship something as a solo non-technical founder.
Zorya stores everything locally on your phone. No backend. No accounts. No subscription. One purchase. The data never leaves your device, by architecture, not just by policy.
It is live now.
If you are building something in the privacy or femtech space and want to talk, I am open to it.
privacyfemtechdesign
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