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Affirmations don’t “not work” because you’re doing them wrong. They backfire because they threaten your current identity.
If “I am confident” makes your body tighten and your brain argue back, that’s not negativity—it’s your nervous system defending what it believes is true.
The fix isn’t more hype. It’s identity-level change: start with truth-based statements you can actually believe, step them up gradually, check bodily congruence, then install the new belief with relaxation + repetition + visualization (in the right state).
I broke down the full method here: https://www.milanzcoaching.com/blog/how-to-change-limiting-beliefs
milanzcoaching.com
How to Change Limiting Beliefs (Why Affirmations Backfire)
Change limiting beliefs with a body-safe identity method—stop affirmations that backfire, reduce self-sabotage, and build confidence that actually sticks.
The network for creativity
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Stop Overthinking. Start Executing.
Most leaders don’t struggle because they lack knowledge—they stall because overthinking gets in the way of action.
I’m hosting a free 45-minute live lesson on October 14, 2026 for leaders who want to close the gap between knowing what to do and actually doing it.
You’ll learn how to:
Spot the pattern behind procrastination and hesitation
Move from overthinking to focused, clear action
Turn insight into a concrete next step that builds momentum and self-trust
This is a free introduction to my program, The Consistency Shift, and it’s designed for high-achievers and entrepreneurs who are ready to execute with less friction.
👉 Reserve your spot here: https://maven.com/p/176abe/stop-overthinking-start-executing-for-leaders
maven.com
Stop Overthinking, Start Executing: For Leaders
When leaders overthink, decisions stall and important work slows down. More information isn’t always the answer. I’ll help you identify the pattern behind hesitation and practice turning insight into a concrete next step. This free introduction to The Consistency Shift focuses on closing the knowing-doing gap—so you can approach decisions and follow-through with greater clarity.
Something changed. And the coach still didn’t have to do anything. That’s the next part of MARÉ 38 I wanted to get right.
Surf conditions can shift after someone has already booked, so a confirmed session isn’t necessarily the end of the workflow.
If the original window stops being a good match for that surfer’s level, MARÉ 38 looks for better options automatically and puts the decision back with the customer.
They pick another time. The deposit stays paid. Equipment moves. Reminders update. No new payment. No WhatsApp thread. No manual rescheduling from the coach.
And on the owner side? Still 0 actions required.
That pretty much sums up what I wanted this build to do.
Lovable x Contra Challenge
Sounds like an awesome concept. Boa sorte com a challenge, Francisco!
'Pacefolk' makes it easy to book a coached run with one of six expert coaches, whether you bring your own group or join an existing session, while coaches manage bookings in their own admin panel, called Coach Space.
👋 Hey team! I’m so excited to share 'Pacefolk' with you. I’ve built this platform with a collective of run coaches in Sydney in mind. They help runners and aspiring athletes across Sydney who are ready to take their runs more seriously.
The first video you'll see is a demo video and follows “Julia”, our persona, through the customer journey - and also shows the coach side of the platform as well.
The second video is a quick look back at my creative and user experience decisions behind it.
Public Lovable Project Link: https://pacefolk-journey.lovable.app/
Video 1: Demo journey with Julia and Coach Tom
Video 2: My commentary about the creative and build processes
Social post: https://x.com/BertoMacario/status/2105034153842590041
I hope you guys like it, as I did building it. So much fun!!!
Thank you.
Berto
