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I’m a Design Director who builds brands and digital products from commercial idea to launch. With 15+ years across brand, digital and creative leadership, I work where strategy, human behaviour and design meet. More recently, I’ve been using AI to take products from 0→1, connecting positioning, UX, prototyping and production with the judgement, taste and commercial thinking that keep it human.
Sydney NSW 2000, Australia
Fluent in English and Portuguese