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Introducing myself!
Hi, Iām Sanyu ā brand & creative strategist and founder of The Lubogo Creative.
I help founders and SMBs get clear on who they are, what they stand for, and how to position it in a way that actually converts.
My background spans creative strategy, brand development, and cross-functional work. I've worked on the brand side at Shazam and Spotify and on the agency side at Publicis and Game Seven, serving clients such as Meta, TikTok, Hennessy, Nike, Coca-Cola, Grey Goose, and many more.
I love collaborating with designers, copywriters, developers, and performance marketers who want a solid strategic backbone behind their work.
Would love to connect with as many of you as possible!
Thank you, Angel! Happy to be here.
Great to meet you, Sanyu your blend of brand and strategy across both in-house and agency worlds is powerful. As a UI/UX designer, I deeply value having a strong strategic backbone behind product and interface decisions. Would love to connect and explore how thoughtful UX and brand strategy can work even closer together.
Thank you! I'm more than happy to connect and explore ways of collaborating.
Hi, Ciro! š
Welcome to Contra, Sanyu!! š
Thank you, Celia!
Thank you so much, Ayesha!
Welcome! Super excited to connect!
Thank you and likewise, Anita!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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How do you rebrand in a market where everyone says the same thing? š§
This Ibiza kombucha brand wanted to move beyond functional messaging. Inspired by Es VedrĆ , the iconic island near Ibiza known for its magnetic energy, we created a brand identity that reflects the natural effervescence and vibrant spirit of kombucha. š§
3 key design decisions:
1. Label shape: Keeping a diamond-like label similar to the previous packaging to maintain a visual link with past.
2. Color system: Maintaining flavor color differentiation so returning customers can still easily recognize their favorite one.
3. Ingredient illustrations: A shared base of botanical elements across all bottles, with the center of the illustration highlighting the main flavor of each variant.
Would you have kept more from the original brand, or started fresh?
Looks amazing! Such a smart rebrand!
Brand Design | Custom Logo - Providence Young Adults
I was hired to design a custom branding package for Providence Young Adults (PYA). The client preferred a clean, modern aesthetic to be used on custom merch and social media. The final logo includes a subtle wordmark and symbolic composition. Here is a compact branding guide...
What are you thoughts on the final product?
Second submission for the @Kittl Challenge and this time, I wanted to push the brief further
Instead of just picking up a product and creating an ad, I built an entire brand from scratch and made an ad for that product.
Meet HAVN, a hypothetical luxury chocolate bar with a promise:
"Every Bite Pulls You Further"
From product ideation to packaging design, storyboarding, scene generation and final video, everything was created inside Kittl.
Final edit and touches done in @CapCut
What surprised me most was how far Kittl actually goes, this became a full creative production!!
Very nice š„
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