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A fuller look at the brand identity work we designed for SOMA & ARCH, a premium movement sanctuary and boutique studio.
SOMA & ARCH brings together reformer Pilates, somatic yoga, and natural alignment.
Built on the concept that human biomechanics mirror organic patterns in nature, the brand identity merges the living body (Soma) with architectural grounding (Arch)
Nice work!!
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Great work 👍
i’ve spent years designing websites with whatever tools were available
now i’m slowly getting used to the fact that i can also make the tool
for this project i wanted to explore more directions for the brand
collecting references or creating each direction from scratch would already become a project of its own
so i built a small generator and started playing with it
each output gives me something to react to
keep this
change that
try one more
and then one combination suddenly feels like a direction worth following
it’s still rough and i keep finding small things to fix
but honestly this is the part i’m enjoying most
doing the design and building the tool that helps me explore different visual languages at the same time
Making the tool instead of just using it is such an underrated superpower for designers. Once you can generate directions to react to, exploration stops feeling precious and starts being fun. This is the good kind of lazy.