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A bold skincare campaign designed for a modern beauty brand. The piece combines vibrant pink tones, glossy product photography, playful cherry elements, and oversized typography to create a youthful, energetic, and scroll-stopping Instagram aesthetic.
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Exploring two landing page directions for Serein - a skincare brand focused on calm, balanced, healthy-looking skin.
Portrait Layout - with the models as the main focal point and the copy placed alongside the image.
Wide Layout - a calmer, more editorial composition that introduces the brand’s skincare philosophy through a structured content block.
Which direction would you choose for Serein: Portrait Layout or Wide Layout?
Which one feels more memorable and trustworthy for a skincare brand?
86 voted
75%
29 voted
25%
115 votes
Closed
Wide layout feels so much closer to calm, balanced than portrait does, that editorial pacing does a lot of work. Was the client on board with losing the immediate face-first hook, or did you have to make the case for it?
working on logo animation for Spark Studios
T O P 🙌
Here are some slides from an analytics project I've been working on.
Monochrome approach looks amazing!