I discovered the kittl challenge just 3 days before the deadline. It wasn't funny rushing to meet up, but it was the perfect test of what's possible when you combine strategy with the right creative tools.
The Concept:
PULSE is a 100% natural, zero-sugar beverage designed for everyone. No age limits, no health barriers—just 6 distinct fruit-based flavors built to help you find your natural rhythm.
From a blank page to a full cinematic ad in 48 hrs, here is how I built the world of Pulse:
Branding: Precise design and high-fidelity mockups in Photoshop.
Visual Architecture: Used kittl as the engine room to create a high-impact, cohesive brand identity.
Final Edit: Assembled in CapCut with custom voiceover and immersive sound design.
It’s been a wild, intense sprint, but the Pulse is finally beating. 🚀
Check out the full process.
Took a WebGL fabric physics simulation and pushed it to the absolute limit.
Built a complete visual concept for a Peptides brand around it. Pure interaction, zero boring static layouts. Let's go!
Pushing fabric physics that far for a peptides concept is a strong choice. The quiet editorial layout lets the motion carry the brand instead of competing with it.
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
Currently working on a new Creative Designer Framer Template — bold visuals, expressive layouts, smooth interactions, and a modern portfolio experience designed to make creative work stand out.
Still in progress, but the direction is already taking shape.