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Google doesn't rank website that take huge time to load.
I optimized my website, without sacrificing design, functionality and image quality at all.
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Still filling in the meta keywords tag? Google stopped reading it for ranking a long time ago.
Google said in 2009 that it doesn't use the keywords meta tag in web ranking. The habit just never died, and some CMS plugins still show the field.
Where that time goes on our builds instead:
• A unique title on every page, using the words people actually search
• A meta description per page, written to earn the click
• Headings that follow the content: one H1, then H2s
• Internal links with clear anchors, not "click here"
None of that is glamorous. All of it is visible to search engines and to people, which is more than the keywords tag ever was.
What's the oldest SEO habit you still see on client sites?
🎬 A new website build or tip every day. Follow so you catch the next one: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
The meta keywords habit really never died, some plugins still push that field. A unique title and a meta description written to earn the click do so much more.
A local business doesn’t always need a huge SEO scope to grow.
In this project, the work was intentionally focused: two texts for priority service pages, a few relevant backlinks, and technical SEO fixes. No large content plan, no mass link building, and no redesign.
The result was 80 organic keywords in visibility, 34 in the TOP-10, 6 in the TOP-3, 352 Google clicks in 6 months, and an average position of 6.5.
Why did such a small scope work? Because the niche had relatively low local competition, so the website needed focused improvements, not an oversized SEO program.
The main takeaway is simple: the amount of SEO work should match the competition and growth opportunity.
For some local businesses, a few correctly prioritized actions can outperform months of unnecessary activity.
If you run a local service business, send me your website. I can tell you what level of SEO work I would prioritize first.
#SEO #LocalSEO #SEOAudit #OrganicGrowth
60-second roast of my own store: lazy hero, low contrast, no link preview
Is your hero image lazy-loaded? Mine was. I gave my own store, Lunovaire, a 60-second roast.
What works: one clear H1, SEO 100, and almost no layout shift (CLS 0.016).
1. The hero image is lazy-loaded. It is the biggest thing on screen, so it paints late: LCP 4.1 to 4.4 s on mobile in my Lighthouse runs. Drop lazy and preload it.
2. 36 text elements fail contrast. The footer legal links sit at 1.99:1. Aim for at least 4.5:1.
3. No Open Graph image, so shared links show no preview. Add og:image in your metadata.
Send this to a founder who needs it, and save it for your next launch.
Follow @rmnlabs for more.