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Seyden – Logo Mark & Brand Identity Design
Seyden is a modern fitness brand focused on strength, discipline, and transformation. The goal was to create a bold, energetic identity that feels premium yet approachable. The abstract lime-green mark captures movement and power, while the clean sans-serif wordmark delivers confidence. A dark, high-contrast visual system paired with intense training imagery reinforces the “Shape Body” lifestyle across digital and physical touchpoints — from website and social to product applications like shaker bottles.
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WAU began as my university graduation project for my Bachelor's Degree in Graphic Design, created long before AI became part of my design workflow.
The project was inspired by UN SDG 12 (Responsible Consumption and Production). Through research, interviews, surveys and user testing, I explored the problem of household food waste and how design could help reduce it.
Instead of creating a traditional cookbook, I designed a visual recipe system that helps dog owners turn leftover fruits and vegetables that are still safe to consume into healthy homemade dog treats. Beyond recipes, the book also teaches users how to identify ingredients that are still suitable for use. Recipes are organized through color-coded categories and illustrated ingredient cards based on preparation methods such as baking, freezing and refrigerating, making the experience faster and more intuitive.
To reinforce the sustainability concept, I also designed the packaging with a second life in mind. After interviewing dog owners and testing the concept, I decided that the fabric wrap would become a reusable bandana for the dog, extending the product beyond the unboxing experience.
Although I was proud of the original project, there were many additional ideas and presentation assets I couldn't include in my final graduation presentation.
Thanks to Envato, I was finally able to create the complete presentation I had imagined years ago using its AI tools, assets and sound effects to produce realistic product photography with the exact compositions I envisioned, custom mockups for a packaging format that didn't exist, lifestyle scenes, mascot animation, and stop-motion-inspired product sequences that make the project easier to understand visually. Every AI-generated scene was carefully refined and edited to stay faithful to the original project, its research, and the design decisions developed years ago.
I really like how you carried your original concept through to the final presentation, must have felt rewarding to finally call it complete, well done!