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Azimuth develops technology and organizational systems that help businesses move with purpose. Rooted in clarity, precision, and direction, the company enables organizations to navigate change, align operations, and achieve sustainable growth.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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UFAB numericals + motion system for logo and numericals,
via Ebb Scandinavia.
The new logotype symbolized their mastery in CNC manufacturing.
Based on client feedback on early numeral explorations, I redesigned the set to feel coherent with the final logotype.
The numerals are now used on factory signage.
But the brand needed more ways to express smart connected manufacturing.
I built a motion system inspired by their CNC & measurement machines, where the same movement could carry across both letters and numbers.
This made the identity easier to extend without losing coherence.
Logotype: Ebb Scandinavia
Numericals: 1 AD, 1 designer (me)
Motion: me
Superb
Most logos don’t stand out because most brands keep following.
Trends make you look current.
Distinctiveness makes you unforgettable.
If your brand looks like everyone else,
it gets ignored like everyone else.
Real brand recognition comes from:
• Ownable shapes
• Strategic difference
• Visual memory
• Recognition systems
Stop designing to fit in.
Start designing to be remembered.
Good design gets noticed.
Distinctive design gets trusted.
Want a brand people actually remember? Let’s work together.
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