Storytelling and branding for Crahhy [Part 1]

Crahhy is a specialty coffee brand rooted in the relatable human psychology of coffee cravings. We’ve all experienced that mental freeze — whether waking up to morning brain fog or hitting an afternoon slump. Your mind feels stuck, and that frantic craving takes over until you hold that freshly brewed cup.

For branding, I designed custom tote bag with comic strip, coffee bag with interactive craving checkboxes, editorial menu card and a coffee lid featuring the bean submark.