Concept ad for a fictional hair-oil brand (Halden). An iMessage-style static that feels like a friend's recommendation in the feed and ends on the offer.
A logo is the face of a brand, but branding is its entire personality.
From visual identity to packaging, every detail tells a story and creates a connection.
Velora is a concept cycling apparel brand, and the brief I set myself was to make a website hero that feels like a campaign, not a template.
The idea was to sell the feeling of riding at the edge of the day before selling a single product.
I create visuals with AI and 3D, so if your brand needs a hero like this, let’s talk.
Selling the feeling of riding at the edge of the day before the product is a strong angle for a hero. It really reads like a campaign rather than a template.