Frosties was a concept project created for a design challenge, where the goal was to reimagine Frosty the Snowman through a unique digital experience. My direction was to transform Frosty into a premium collectible series, paired with an interactive website that brought the characters and their world to life. The concept explored how these designer collectibles could also serve as modern decorative pieces in a variety of spaces. The project was awarded 1st place in the competition.