Which shade would you shoot? One is cool and airy: coral pearl in a frosted twisted case, chrome collar and a steel arc, ice blue set with a soft lit circle behind it.

The other is warm and severe: deep plum on a faceted black case with gold banding, black marble disc, acid green walls and one hard shaft of light cutting across the floor.

One opens up. The other closes in. 👇 #brandconcept #beautybranding #artdirection

Design/Background wins Obsidia and the product Marea Lipstic is more appealing!!

Which one would you put on shelf?

The first is a cocoa cherry bar on a chartreuse block, hard light cutting blue shadow across the floor with a red slab burning behind it. The carton is acid yellow with a heavy woodcut wordmark, a mill wheel, a field engraving at the base. The bar itself is dense and dark, cherries and oats pressed tight, every edge sharp enough to count.

The second is blueberry almond on cream terrazzo, daylight through leaves, a soft green wall behind. The wrapper is lilac and forest green, the sleeve peeled back to show the oats, blueberries and almond slivers suspended mid fall around it. Nothing in frame is louder than the food.

One wants to be seen from across the aisle. The other wants to be picked up.

👇 #packagingdesign #foodphotography #brandconcept