Role: Website Copywriter, Marketing Strategist & Social Media Content Creator
I worked with an Ayurvedic clinic in Australia to improve their website by creating a clear customer journey, a resonant brand story, and compelling service offerings.
The problem:
She didn't have a good process for taking on online bookings, and her website was outdated and confusing.
What I did:
I created a simple website that clearly explained her services, inspired visitors to book, and increased sales with fewer operational headaches, while overseeing the design process.
One brand, three screens: patient, doctor, and the video call between them.
NovaHealth is a healthcare brand and product system I designed from logo to apps. Healthcare software tends to feel either cold and clinical or too cluttered to open. I wanted something calm for a worried patient and quick for a doctor between appointments.
The logo breaks the classic medical cross into soft, rounded blocks in two blues, so it reads as “health” without feeling sterile.
The patient app opens with one thing: a solid blue card showing your next appointment. It’s the only fully saturated block on the screen, so nothing competes with it.
The doctor dashboard is built for a glance. Total patients, today’s appointments, and pending messages come first, in the same blue and rounded style as the patient app.
The telehealth screen has almost no UI. The doctor’s face fills the screen, with just three controls: mic, camera, and a red end-call button, the only red in the whole system.
One rule ties it together: blue means action, white space means calm, and yellow is a small spark of warmth.
Introducing Mindora — a Life Coaching & Wellness Framer Template.
I designed Mindora for life coaches, wellness professionals, and personal growth brands looking for a calm, modern, and welcoming online presence.
Inspired by clarity, confidence, and meaningful growth, Mindora features a thoughtful layout, dedicated service sections, a blog for sharing valuable insights, and a clean visual style designed to help brands connect with their audience.
Built with Framer, it's a customizable starting point for creating a professional coaching or wellness website.
Explore Mindora and bring your next website idea to life.