Oishii is a self-initiated branding project exploring the visual identity of a modern ramen brand. The concept combines Japanese-inspired aesthetics with a contemporary visual approach, creating a distinctive and cohesive identity across brand applications.
The project explores visual direction, typography, colour, and brand elements to build a memorable identity for a food brand.
Your clinic's emails aren't failing. Your subject lines are.
Patients decide in one second: open or ignore.
I wrote a short guide with 5 subject line types, weak vs. better examples, and two safety rules every health brand should know. Which one would you try first?
1-Curiosity
2-Bold
3-Urgency
4-Personal
5-Teaser
Read the complete article below. 👇
Good call adding safety rules for health brands. Urgency is the one I would be careful with, 'last chance' reads badly next to a medical appointment. Which of the five has worked best for the clinics you write for?