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Ideal Customer Profile | Define Your Best-Fit Customers
Effective prospecting starts with knowing which companies are worth targeting.
This sample project demonstrates how to structure an Ideal Customer Profile (ICP) to help B2B businesses identify companies that align with their offering and commercial objectives.
What this project covers:
Industry and company-size criteria
Relevant decision-maker roles
Potential buying signals
Qualification criteria for target accounts
A clearly defined ICP helps sales teams focus their research, prioritize relevant prospects, and use their outreach efforts more efficiently.
This is a sample portfolio project demonstrating an ICP research framework.
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Join 1.25M professional creatives like you
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Most lead generation tools collect leads.
Mine scores them, analyzes them, and logs them automatically.
I built an AI Lead Intelligence Engine using n8n that triggers the moment a form is submitted. It normalizes the data, runs it through an AI scoring model, detects industry and buying intent using Gemini, assigns a HOT/WARM/COLD tier, and saves everything to a live CRM sheet.
Built for businesses that are tired of chasing cold leads manually.
This is Stage 1. Stage 2 adds automated personalized outreach. Stage 3 adds an AI voice call within 60 seconds.
If you run a business and lose leads because follow-up is slow, this system fixes that.
Love this Lead Intelligence flow! I also build lead scoring with n8n + OpenAI + Google Sheets. Clean execution — how do you handle duplicate leads? Let's connect!
A client came to me with a problem every exhibition team knows.
They collected visitor business cards all day…
then someone had to type up the details and email each lead to the right company.
Slow. Easy to mess up. And leads went cold while they waited.
So I automated it. Here's how it works now 👇
📸 Staff take a photo of the visitor's business card and fill a short form
🏷️ They pick the visitor type (the company this lead belongs to)
💾 They click Save
That's it. In the background, the system:
✅ Creates a clean PDF with all the visitor details
✅ Emails it to the right company automatically
✅ Sends a confirmation to the staff member who added it
🔁 If an email fails, it retries 2 more times on its own
And if an email still fails?
I added a new screen to their admin panel:
→ See every email: Sent ✅ or Failed ❌
→ Resend one with a single click
→ Or resend all failed emails at once
No chasing. No lost leads. No manual follow-ups.
The client loved it, and honestly, that's my favourite part of the job.
The lesson: good automation isn't flashy. It quietly removes boring work so your team can focus on people, not paperwork.
If you run events, exhibitions, or any business where leads get lost between "collected" and "followed up", let's talk. My DMs are open 👋
Developed an interactive Power BI SMB Business Care Dashboard to monitor customer support operations across Email, Cases, Voice, Chat, and LMI channels. Built dedicated report pages with interactive filters and data visualizations to track agent performance, analyze service activity, and provide actionable insights for operational decision-making.
