My latest A&D spot, a collaboration between my company Bottomline AI and the Sageworx creative team. Our goal was to bring real emotion into highly technical, industrial content, finding small human moments inside a world of cold metal, lab testing, and extreme precision. With AI, that's a harder ask than it sounds, but with a great team, from creative direction to directing to final touchups, we're proud of how it came together. Creative Direction: Harris Davis, Patrick Conreaux Executive Producer: Marc Calamia Producer: Kathryn Jones Strategist: Sara Macfarlane Directed by: Claudia Lalau Co-produced by: Bottomline AI and Sageworx Editor: Roshni Dsouza Sound Design: Khaled Hamdy Finishing/Retouching: Wynand Ott

great job

Practising gradient animation in After Effects, with a focus on smooth transitions, colour flow, and timing that captures attention.

Woahhh this is mesmerizing!