Katad - An Award winnning short film where I contributed as Art Director and Production DirectorKatad - An Award winnning short film where I contributed as Art Director and Production Director
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🎴 TASTY TEST 06/30: Which travel discovery experience would you choose?
Traveling Up is probably my first mobile concept outside client work in almost three years. It was inspired by a trip where not knowing the destination was part of the fun.
Same app. Same destination. Two ways to discover it.
🤍 A Clean Carousel
Calmer, lighter, more familiar.
💚 B Immersive Deck
Bigger imagery, stronger overlap, more tactile navigation.
Which one makes you want to swipe and see where the app takes you next?
A or B? 👇
Generated these looks in Midjourney — but the layout is what really pulls it together.
Grid, crosshairs, typography, detail callouts: same images, but the presentation makes them read like an actual editorial spread instead of just pretty pictures.
The grid, crosshairs, and detail callouts do more than decorate the Midjourney output—they turn it into an editorial system. Great example of how art direction can make a set feel like a coherent campaign.