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Black Friday is three weeks away.
Most ads in the feed will be shouting a percentage.
30% OFF. 40% OFF. 50% OFF.
After the third one, they all blur together.
The offer can stay the same.
The frame has to change.
For an Art Deco homeware shop, I put the sale on a 1920s front page:
BRASS FALLS 30% IN SHOCK FRIDAY SALE.
Same discount.
You just read it as news before you notice it's an ad.
Ask what your sale would look like if it weren't an ad.
Then build that.
PS: This is a concept for a made-up brand and it hasn't run
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2nd variation of a landing page for a B2B search analytics platform
For this variation, I went with a lighter background where the CTA is visually focused instantly.
You might have 3~5 seconds to get the user's attention, so it's very important how the design looks and feels.
Full landing page coming tomorrow.
Most ads copy their own category.
That's why they all look the same.
Slipper ads sit on plain white.
Perfume ads put one bottle in a surreal scene.
Roofing ads show a drone shot of a roof.
You've filed them away before you read a word.
So I keep stealing from the category furthest away.
I gave a slipper a car launch.
Wet black floor. Hard rim light. Haze.
Headline: 0 to sofa in 3.2 seconds.
Same slipper.
Completely different ad.
Next time you're stuck on a brief, ask who would never sell this product, then copy how they'd shoot it.
PS: This is a concept for a made-up brand and it hasn't run, so treat it as a creative idea, not a result.
"0 to sofa in 3.2 seconds" borrows car ad language for slippers, love it. When you break the category look, do you test the headline first or the visual?
Halloween is the one night a year dark patterns are on theme.
Built two cancel screens for a concept photo app in code with Claude Code. Same plan, same customer about to leave. Which one keeps more of them, A or B?
2 voted
25%
6 voted
75%
8 votes
Closed