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YOTT — AI & Industrial Technology Website UX/UI Design
YOTT was a project focused on making complex industrial technology simple, accessible, and business-driven. A modern B2B website connecting AI, automation, software, and manufacturing solutions with real operational challenges.
As the UX/UI Designer, I transformed complex technical services into a clear, professional, and conversion-focused digital experience.
What I designed:
Strategic Homepage & Storytelling: Designed a problem-first homepage highlighting manufacturing challenges such as manual workflows, disconnected systems, slow reporting, and operational inefficiencies. Focused on real business problems before introducing solutions.
B2B Website Experience: Crafted eight core pages covering solutions, capabilities, industries, case studies, processes, insights, company information, and contact. Simplified navigation and improved information hierarchy.
Interactive Discovery Tool: Designed a five-step journey helping visitors identify operational challenges and discover relevant technology opportunities without technical expertise.
AI & Technology Solutions UX: Organized AI, automation, analytics, custom software, and system integration services into structured, intuitive product experiences.
Premium Industrial UI Design: Developed a sophisticated dark visual identity with industrial imagery, modern typography, refined spacing, responsive layouts, and reusable Figma components.
Conversion-Focused UX: Designed strategic calls to action, interactive problem-solution sections, and a six-step process guiding visitors from discovery to meaningful business inquiries.
The Result:
A complete, responsive B2B website that brings industrial technology and business-focused storytelling into one cohesive digital experience.
The design simplifies complex solutions, strengthens brand credibility, and helps manufacturers confidently explore technology opportunities.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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