We rebuilt the homepage around one audience-first headline: "We build the world's most visible leaders," and let everything else earn its place around it. The abstract hero background got replaced with a real photo. Four competing CTAs became one repeated "Work With Us," appearing exactly where a decision actually gets made. Whitespace stopped being empty space and started doing the work of pacing the story: who this is for, what we do, how it works, proof, one clear next step.