Throwing it back to one of my favorite projects!

Working behind the scenes on the Onitsuka Tiger Autumn/Winter 2024 editorial with Vogue India was a reminder that the most rewarding moments in fashion often happen long before a campaign goes live.

From PR coordination and sourcing the collection to preparing every look for fittings, managing sample movement, supporting the shoot on set, and working closely with both the Vogue India editorial and commercial teams to deliver exclusive campaign assets every detail played a part.

There's something incredibly satisfying about seeing rails of clothing slowly become a finished editorial.

Fashion PR has never just been about placement. It's about coordination, relationships, timing and making the creative process feel seamless.

Still one of those projects I'm proud to have been part of.

#FashionPR #LuxuryMarketing #EditorialProduction #BrandPartnerships #InfluencerMarketing #LuxuryFashion #OnitsukaTiger #VogueIndia