More visuals from the rejected brand direction I shared earlier.

Really good to see this direction resonating with so many of you. It was one of our favourite explorations to build, from the narrative behind it to the visual world that brought it to life.

Great work doesn’t always make the final cut, and sometimes the reason has little to do with the quality of the direction.

Curious why this one was rejected? I’ve shared the story in the first comment✨

Nazariya Living is a premium carpet and home décor brand shaped by craftsmanship, culture and the stories objects carry into our homes.

This direction brought that idea to life through a seal-inspired logo, archival textures, unexpected colours and editorial typography, creating...

If an investor needs more than five seconds to understand your chart, you have already lost their attention... Founders often assume raw data speaks for itself. They drop a massive spreadsheet on a slide and expect the audience to find the insight. Data dumping just kills your momentum. The room goes quiet. People start squinting at the screen instead of listening to your pitch. I recently reworked a B2B fundraising deck. The original traction slide had four different metrics layered together under heavy gridlines. We stripped away the noise, split the metrics into 2 clean blocks, and used color strictly to highlight the revenue trend ⚡ The new slide looked expensive. More importantly, it made their core argument impossible to miss 📊

Nice work ❤️