When the ambition of a brand changes, its identity has to evolve with it. The original identity had a clear starting point, but as the company prepared to launch its product and enter conversations with investors, it became clear that the visual language no longer reflected the brand’s ambition. For Bewy, we moved away from a literal and playful visual language toward something more refined, credible and future-oriented. The new identity is built around three ideas: space, letter B, and progress. A visual identity designed to reflect where Bewy is going, not where it started.

the green background looks good. which bewy logo do you like?

AETHER COLLECTIVES is an online retailer that sells minimalist furniture to fit urban spaces

I kept it simple and was able project the brand's essence by fusing the letter mark "A" and a chair to depict minimalism.

I also used a brown colour palette tone to further emphasize a cozy serene feel that resonates with urban spaces ... Think of it as a cozy home filled with warmth.

Thanks

Amazing