This project started with a simple idea from a local running club: creating a mascot that connect...This project started with a simple idea from a local running club: creating a mascot that connect...
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This project started with a simple idea from a local running club: creating a mascot that connects bananas with running and an active lifestyle.
The idea was based on the energy and nutrients we can get from bananas, which are often associated with sports and physical activity. I turned that idea into a fun character — a runner wearing a banana costume, full of energy and always on the move.
I wanted the character to feel playful, energetic, and easy to remember, while still representing the positive side of staying active and making exercise part of a healthy routine.
The final mascot was designed to work as a visual identity for the running club and could be used across social media, merchandise, and other club materials.
A website hero and motion identity concept for Cycle.
The experience takes the viewer through seven historical eras in one continuous forward journey, while the logo, camera path and core composition remain consistent.
The concept explores how a static identity can become a living digital experience through motion, environment and interaction.
Workflow included Spline, Claude via MCP, Midjourney and SeaDance.
Available for brand identity, motion and digital design projects.
One page with brand, web and product UI together is a strong move. Clients see the range without clicking around. Rebuilding mine with AI coding tools taught me the same thing: the speed lets you spend the saved time on the case study writing, which is what actually wins work.