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Google Ads Campaign Management | PPC Strategy & ROAS Optimization
I managed and optimized Google Ads campaigns focused on generating qualified leads while reducing advertising costs. By continuously refining campaign structure, audience targeting, keyword strategy, and bidding, I helped improve conversion performance and maximize return on ad spend (ROAS).
This project highlights a data-driven approach to PPC management, combining strategic optimization with ongoing performance analysis to achieve measurable business growth.
What I Worked On
• Google Ads Campaign Setup
• Search Campaign Management
• Keyword Research & Match Types
• Conversion Tracking
• Audience Targeting
• Bid Strategy Optimization
• Landing Page Recommendations
• Performance Monitoring
• Budget Management
• Campaign Reporting
Results
The campaigns delivered stronger conversion performance through continuous optimization and data analysis. By improving click quality, refining targeting, and eliminating wasted spend, the campaigns achieved a higher return on investment while maintaining cost-efficient customer acquisition.
Services Included
• Google Ads Management
• PPC Campaign Optimization
• Search Ads
• Conversion Tracking
• Google Analytics Integration
• Keyword Research
• Negative Keyword Optimization
• ROAS Improvement
• Cost Per Conversion Optimization
• Performance Reporting
Digital Marketing Google Ads Specialist Search Engine MarketingGoogle AdsGoogle AnalyticsGoogle Tag Manager
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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