A new visual identity for Reroll.

We turned the O in the name into a die and built the wider brand language around that simple idea.

The project includes:

• Logo design • Social media identity • Logo animation • Custom playing card back • 3D visual assets

Creative direction: Dmitry Lepisov Identity design + motion: Arthur Skripnik Created by Lepisov Branding

Some of the 3D visuals and animation were made in Spline.

nice combination.

Arteway sells access to how working artists actually think. That's a hard thing to hold onto once you're at 15,000 students across 50-plus countries. The risk with education platforms at that size is that the intimacy gets designed out. Everything gets standardized until it reads like a textbook with better photography. So the identity leans on the work itself. High-contrast type, a frame that behaves like a studio window, and enough restraint to let a canvas stay a canvas. Scale doesn't have to flatten a brand. It just makes the original intention harder to protect.

The intimacy usually dies in the product layer before it dies in the identity. At 15k students you are not writing copy anymore, you are deciding how many people share a cohort, how often the platform speaks to them, and whether the feedback loop runs through a human or a...