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Sustainable Food Packaging — Packaging & Brand Identity
The challenge with sustainable packaging isn't only choosing better materials.
It's making the product feel desirable too.
For this concept, we explored a packaging direction that balances sustainability with a clean, premium visual identity.
The goal was to avoid the usual “eco” visual language and build something with enough personality to feel like a real brand.
From the structure of the packaging to the visual identity, every detail was considered as part of the product experience.
Services: Packaging Design · Brand Identity · Product Branding · Art Direction
At WaxyWeb, we work with brands that want their products to look as considered as the ideas behind them.
If you're building a food, consumer, or DTC brand and need help with the identity and packaging, let's talk.
#PackagingDesign #SustainablePackaging #BrandIdentity #FoodPackaging #ProductBranding #BrandDesign
Brand DesignGraphic DesignVisual DesignAdobe PhotoshopFigmaPhotopeabrandidentitysustainabledesignpackagingbranding
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Got inspired by a few tools along the way. Happy to see it live.
Sick 🔥
A good logo doesn't automatically make a strong brand.
You can have a great mark, great clothes, and great photography, but if everything looks different from one piece to another, people won't remember the brand.
That was something I kept in mind while building the visual identity for TBAS, a modern streetwear brand.
I wanted the identity to feel bold without becoming noisy, and flexible enough to work across clothing, social media, banners, and other brand touchpoints.
So I built the system around a few simple things:
→ A recognizable logo
→ Strong typography
→ A consistent visual language
→ Graphics that still feel like TBAS without the logo being everywhere
Because brand identity isn't about making one design look good.
It's about making 20 different designs still feel like the same brand.
I put the full TBAS identity together on Behance:
What makes you remember a clothing brand: the logo, the visuals, or the overall feeling?
— Shayan Imran
