Kinly is a concept care platform that brings clinics and families closer: smart intake forms, same-day booking and visit reminders, wrapped in a brand that feels warm instead of clinical.
What's in the board:
• Custom K wordmark, built to hold up from billboard to notification badge
• Sky / Cloud / Butter / Olive palette, chosen to read calm and human rather than sterile
• Story ad: "Less admin. More care."
• Feature UI chips, icon set and an in-app notification moment
• Photography direction centred on real family moments
The goal: a health brand that lowers a parent's heart rate instead of raising it.
Clean and confident work! The green gradient with the mark feels very modern for fintech - trustworthy but not boring. The app screens look really polished. Curious how you landed on this mark, does it represent growth / movement?
One brand, three screens: patient, doctor, and the video call between them.
NovaHealth is a healthcare brand and product system I designed from logo to apps. Healthcare software tends to feel either cold and clinical or too cluttered to open. I wanted something calm for a worried patient and quick for a doctor between appointments.
The logo breaks the classic medical cross into soft, rounded blocks in two blues, so it reads as “health” without feeling sterile.
The patient app opens with one thing: a solid blue card showing your next appointment. It’s the only fully saturated block on the screen, so nothing competes with it.
The doctor dashboard is built for a glance. Total patients, today’s appointments, and pending messages come first, in the same blue and rounded style as the patient app.
The telehealth screen has almost no UI. The doctor’s face fills the screen, with just three controls: mic, camera, and a red end-call button, the only red in the whole system.
One rule ties it together: blue means action, white space means calm, and yellow is a small spark of warmth.