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ROTOSCOPE ANIMATION!
Tried it for the 1st time and made an urdu poetry animation, done by one and only FAIZ AHMAD FAIZ. It captures the deep pain of separation and comforting power of one's memory.
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AMSW — Brand Art Direction & Visual Identity
A visual direction developed for AMSW, combining premium sportswear with a dark, minimal, and performance-driven aesthetic.
The concept focuses on discipline, intensity, and controlled energy, using cinematic photography, deep blacks, cool blue tones, bold negative space, and minimal typography to create a strong and recognizable visual language.
I developed the art direction across campaign imagery, brand compositions, typography, logo applications, and lifestyle visuals, with the goal of creating a premium identity that can translate across apparel, digital content, packaging, and future collections.
Role: Art Direction · Graphic Design · Brand Identity · Visual Direction · Campaign Design
Tools: Adobe Photoshop · Illustrator
Is this made with AI?
One of my earlier projects was creating an explainer video for MerchantSpring, showing how agencies can consolidate e-commerce analytics, reporting, and AI-driven insights onto a single platform.
Have a product launch coming up? Feel free to DM me.
nice pacing on this one
'Countdown' follows Zara, a curious and fearless young woman whose ordinary life takes an unexpected turn when she encounters something she cannot explain.
The pilot introduces Zara and the mysterious world around her, ending with a discovery that sets the story in motion.
The series (Countdown) follows Zara as she uncovers the truth behind the mysterious countdown and discovers why she is connected to it.
Character: https://cantina.com/profile/zarainfluence
Pilot: https://cantina.com/i/q3x88
Creator Studio made it exciting to bring Zara and the world of Countdown to life. I enjoyed the creative freedom and ability to experiment quickly. More control over character consistency, camera movement, and scene transitions would make the experience even stronger.
I confirm that the character and pilot were created end-to-end in Cantina and that this submission is my original work.
