A 10-week Shopify e-commerce project focused on creating digital career resources for burnt-out nurses exploring non-clinical paths. The store sells downloadable career transition guides (starting with "The Clarity Kit" at $7) and is supported by an integrated content marketing strategy across YouTube and LinkedIn. The project demonstrates end-to-end brand development including: SEO optimization for nursing career transition keywords, conversion-focused product page design with a vintage map aesthetic, YouTube Shorts content creation, and TOFU-focused social media storytelling that validates nursing burnout without hard-selling.