From Dated to Modern: A Little Black Dress Sales Page Redesign A quick before-and-after of a sale...From Dated to Modern: A Little Black Dress Sales Page Redesign A quick before-and-after of a sale...
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From Dated to Modern: A Little Black Dress Sales Page Redesign
A quick before-and-after of a sales page redesign I worked on for a women's fitness coaching program.
The goal was to create a more polished, modern, and premium look while keeping the messaging clear and the focus on conversions.
What I improved:
• Refined the hero section layout
• Introduced a stronger visual hierarchy
• Updated the typography and color palette
• Added a more confident, luxury-inspired aesthetic
• Made the CTA more prominent and action-focused
Small design changes can make a big difference in how a brand is perceived.
I explored a portfolio website for Meriot, a product designer based in the Netherlands who wanted a digital presence that felt more personal, editorial, and design-focused.
The challenge was to avoid the typical portfolio formula and create something that communicates personality within the first few seconds.
The direction
→ Bold editorial typography
→ Strong personal photography
→ Minimal black-and-white foundation
→ Warm orange accent for CTAs
→ Simple, structured navigation
→ Clear positioning as a product designer
→ A portfolio experience that feels like a personal brand
The idea was to make the website feel confident without being complicated.
Rather than leading with a long introduction, the hero immediately communicates who Meriot is, what he does, and where the visitor should go next.