Strategic Rebrand: E2 Adventures (Montréal) I led a full-scale identity revolution for E2 Adventu...Strategic Rebrand: E2 Adventures (Montréal) I led a full-scale identity revolution for E2 Adventu...
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James Jones
• Jan 26
Strategic Rebrand: E2 Adventures (Montréal)
I led a full-scale identity revolution for E2 Adventures, replacing a fragmented legacy brand with a high-energy design system built for scalability.
The Methodological Pipeline:
Strategic Alignment: Distilled vision into moodboards and style tiles to ensure early stakeholder buy-in.
Asset Architecture: Developed a comprehensive brand toolkit, including custom logo, color theory, and illustrative libraries.
Governance: Authored a 20+ page Brand Guidelines Document to ensure global visual integrity.
The Result: Transformed a dated identity into a high-authority market player with a repeatable framework for consistent, high-fidelity creative output.
Creative DirectionGraphic DesignAdobe IllustratorAdobe PhotoshopFigma
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