Turn on "abandoned cart recovery" emails — and customize them. Most store owners leave the default Shopify template running (or have it off entirely). But a personalized 3-email sequence — sent at 1 hour, 24 hours, and 72 hours after abandonment — can recover 10–15% of lost sales on its own. The key: make email #3 include a small discount or free shipping offer. That's your closer. If you're building on Shopify and want to squeeze more revenue without more ad spend — this is where I'd start. Drop a comment if you want the exact email sequence I use. 👇