AI-Driven Commercial for Parmalat FIT Campaign: End-to-End ProductionAI-Driven Commercial for Parmalat FIT Campaign: End-to-End Production
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Parmalat FIT Campaign — Film 01: "Seja FIT na Vida" Commercial film for the Parmalat FIT campaign, produced end-to-end with generative AI, from concept to final delivery.
Pipeline: Concept > Storyboard > Animatic > Animation Tools: Nano Banana 2 (stills) and Seedance 2.0 (video)
The film follows multiple characters through everyday urban life in São Paulo — buses, escalators, parking lots, gyms — consuming Parmalat FIT products in real, relatable moments.
Art direction, character generation, cross-scene consistency, product fidelity (packaging, texture, scale) and motion design were all built through AI, with dedicated cinematography (Portra 400 / Cinestill 800T look) to achieve a finish indistinguishable from live action.
Scope: concept development, script breakdown, still generation, I2V animation, and end-to-end creative supervision.
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