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Master the basics of typography, spacing, and contrast before chasing the latest aesthetic trends.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Why does some text feel effortless, and some feel like a wall?
Same words, same order, same brand. All that changes is the size relationship between the lines, and the space between them. That alone decides whether the eye knows where to start.
01 - A real scale. The headline jumps, the body steps back, and the spacing tightens around what belongs together. Now the eye lands, skims, and reads in the right order.
Hierarchy isn't bigger fonts everywhere, it's a bigger gap between the levels, and a smaller one inside them.
02 - One size, one gap. Eyebrow, headline, and body sit at nearly the same size, spaced evenly apart. Tidy, but flat, nothing steps forward, so nothing says "read me first."
Be honest - do you use a type scale, or just size things until they look right?
92 voted
94%
6 voted
6%
98 votes
Closed
01 is perfect
What direction do you think will be more successful?
1. Bright colors, sans serifs
2. Calm, restrained, serif
I think demand is returning for calm, restrained design. Sophisticated but calm colours, elegant typography
29 voted
74%
10 voted
26%
39 votes
Closed
2 all day
the red text treatment against the dark green frames gives it real attitude, matches the name. good range across the grid too, feels like a full site rather than one hero shot.