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Launch The Case Study – Post #2
The real lesson - A Landing Page Is Only One Part of the Customer Journey
While working on my latest digital product project, I kept reminding myself: The landing page is not the journey.
It's one step in the journey.
The actual experience was:
Discover → Understand → Explore → Choose → Purchase → Receive
That meant asking:
What does the visitor see first?
What do they need to understand before choosing?
What happens when they click?
Where do they go next?
What happens after payment?
And can they actually access what they bought?
Good digital support means thinking beyond the task you're assigned.
You have to think about what happens next.
I explored this in my latest Contra Case Study.
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Direction 1 grabs immediate emotion, but Direction 2 hits that sweet spot for technical buyers who want to inspect build quality before committing. Hard choice, but 2 feels like it would convert higher for an audio enthusiast product!
We made this Framer template for free.
Not because landing pages are easy.
Because we wanted to explore what happens when a serious B2B product is given a little more personality.
Meet Origin — an industrial/energy SaaS landing page built around:
Editorial type × archival imagery × motion × product storytelling
And yes — the Framer template is free.
Take it. Remix it. Ship it.
Impressive!
This one was a fun transformation.
Tife Ojo Consults already had a website, but the experience didn't really communicate the quality of the business or make their services as easy to understand as they could be.
So I rebuilt the website in Framer from the ground up.
I started from our discovery call to looking at the existing content, understanding the different people the business serves, and figuring out how to make the website guide each visitor more naturally.
From there, I reworked the structure, improved the content hierarchy, gave the brand a cleaner visual direction, and built the entire experience directly in Framer.
The goal wasn't to make it look “fancier.”
It was to make the business clearer, more credible, and easier to engage with.
Which one stands out to you?
4 votes
Ends in 1h
One of the best designs I’ve seen today. Really solid work 👏 Ground-up Framer rebuilds make such a massive difference for brand authority.