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Le Chameau 1927 | The French Don't Stay Clean
Spec campaign created from scratch with generative AI, including concept, copywriting, product imagery, female models, outdoor applications and a short film.
The creative execution is stunning. Using Claude for conceptualization and copywriting alongside Figma for design really shows how these tools can work together. Did the AI help more on the strategic brief or the visual direction?
Thanks Maty! It actually helped me more on the strategic side of the brief. We worked together to define the concept, structure and messaging first. From there, the visual direction came from my own creative vision. I used Claude to execute and refine that vision, but the art...
That's a clean split, strategy as a shared conversation and visual direction staying yours. Was there a moment where Claude's execution of your vision surprised you in a good way, something you wouldn't have landed on if you'd built it by hand?
Absolutely. Claude and GPT have become tools that help me explore possibilities that would have taken hours or even days before. Because of that, I can now test countless directions that might never have been explored due to time or budget constraints.
For me, that's one of the...
The network for creativity
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I redesigned the website for this project, keeping its core elements while making it more modern and techy with dark mode by default, eye-catching floating animations, and improved color contrast.
Do you think the redesign I made in Figma is better? Or is the original version better?
19 voted
40%
28 voted
60%
47 votes
Closed
Both of them looks nice but I can clearly see a big mistake on the footer the orig light page footer should be white or blue in color. @Grecia Valero that's why everyone's voted on the dark mode
AN ODE TO IMPERFECTIONS - Making Of
I wanted to create something that felt... human.
A film that celebrates the little imperfections that make us who we are.
So here's how I made it.
First came the idea.I spent time thinking, sketching, and exploring different directions before landing on a simple thought:Our imperfections aren't flaws—they're our fingerprint. Once the concept felt right, I built a visual moodboard.I collected references, explored color, cinematography, typography, and pacing until the film had a clear emotional direction.
Then came the script.
Every line was rewritten multiple times until it sounded less like advertising and more like a quiet observation.Next, I generated the voiceover using Envato's AI Voice Generator, aiming for a natural, understated performance that let the words breathe. Music was just as important. Instead of an epic trailer score, I searched through Envato's massive audio library and chose a minimal classical piano piece that complemented the emotion without overpowering it.
Then came my favorite part.
I explored Envato's Video and Effects libraries, searching through hundreds of clips to build a visual story—finding moments that felt authentic, textured, and unmistakably human. With everything ready, I moved into Adobe Premiere Pro.
This is where the film truly came to life. Editing. Timing. Rhythm.
Matching visuals to the voice and music. Shaping emotion frame by frame.
To finish it, I added subtle transition overlays, cinematic LUTs, and a touch of film grain from Envato to give everything a cohesive, tactile feel.
And that's it. From a simple idea...to a finished film.
Because AI can generate possibilities- but it's still the human choices that shape the story.
Human by Design.
envatochallengeenvatoaibrandfilmMotion DesignScriptwritingVideo EditingAdobe IllustratorAdobe Premiere ProEnvato
This is definitely in my top 10. Your planning, selection of assets, and execution are flawless. The result exudes cinematography, emotion, and the embracing of imperfections that make us human. Evrything came together so nicely because you orchestrated each element and adjusted every detail.
Upgoated! 🐐
