How do you turn a brand mascot into a visual system people actually remember?

🐆 Our lynx represents sharp thinking, curiosity, and attention to detail. For this motion experiment, we pushed the mark into a softer, unexpected direction - rebuilding it with different textures.

Same identity, different emotion.

Which texture fits the Lynksen identity best - flowers, grass, or something else? 👇✨

I personally love the soft blue and white version the most. Nice to scale it into the brand campaign or ad video 😃

beBIO · Web Design We designed beBIO's site in a founder's sprint, a launch platform ready to put in front of investors. The hero fans three sectors into a curved arc, so the whole company lands before a scroll. From there, one job: turn a curious visitor into a conversation, self-select, build trust, reach out. All of it extends the identity, clinical-organic tension, structure softened by organic motion, greens opening into air. Built on Framer, live now at bebio.life

Incredible attention to detail.