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The network for creativity
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Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I started simple image editing using Canva.
Same picture but different vibe...
Which one looks better?
Image 1 or Image 2?
AI-Powered Ad Concept for Medical Tech
Built this trial ad concept targeting aesthetic doctors and clinics.
Doctors have tons of "before & after" photos, but rarely use them to drive new patient sign-ups.
Instead of just making it look pretty, we focused on script structure & conversion psychology:
𝗗𝗶𝗿𝗲𝗰𝘁 𝗛𝗼𝗼𝗸: Calling out "Doctor" immediately to stop the right scroll.
𝗧𝗵𝗲 𝗣𝗶𝘁𝗰𝗵: "1 upload, 3 jobs" turning static photos into an automated sales tool without extra admin work.
𝗧𝗵𝗲 𝗢𝘂𝘁𝗰𝗼𝗺𝗲: Directing viewers straight to a free trial sign-up.
This shows how we connect video editing with real client conversion goals.
Which framing do you think works better for Meta ads vertical or horizontal?
2 voted
50%
2 voted
50%
4 votes
Closed
Vertical. In the horizontal cut the before/after cards sit small in the middle of a lot of empty frame, and on a phone that's exactly the part a doctor needs to read. Also worth checking Meta's rules on before-and-after images for cosmetic procedures before it runs; the "Doctor"...
A client came back for a second set of Meta ads. Best review there is.
Home equity loans are a hard niche. People don't trust easily.
So I tested 12+ concepts. One of the strongest was a simple pillow.
My guess: most loan ads sell numbers, the pillow sells calm.
Next round: more feelings, fewer numbers.
Love this! "Most loan ads sell numbers, the pillow sells calm" - that's a killer insight. Trust-based niches need emotion over data. Testing 12 concepts to find the calm angle is why your client came back. Inspiring!
