The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Branding that lives beyond the logo.
A brand identity becomes stronger when it can move naturally into the real world.
For this project, I explored how the visual identity could translate onto a simple everyday object a tote bag while keeping the brand recognisable, minimal, and consistent.
Good branding isn't just about how a logo looks. It's about how the whole identity feels wherever people encounter it.
Brand Identity · Branding · Graphic Design · Art Direction · Visual Identity
Seeing SOLUM hold up in one tone on fabric is the honest test, since a mark can look great on screen and fall apart printed small. I run the single-color and tiny-favicon versions early for exactly this, and it clearly survives here.
This mockup is solid!
Yeah, thank you. You can check the complete project on Behance.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Recent Branding, Website Design, and Development for Shift5 — www.shift5.io
That is a sexy design! 🔥 😍
What if the singer Angèle had her own mouthwash brand, directly inspired by her artistic universe? This is the idea I was led to explore through this project 😊
obsessed with both takes on this, though those reds & the pop of blue call to me so strongly!
Complete branding for Plantis, a visual identity project created around a fresh, organic, and contemporary aesthetic. The branding combines a natural color palette, elegant typography, and a distinctive botanical symbol, applied across different visual pieces to create a cohesive and recognizable brand identity.
