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One of my absolute favourite clients, who is an insanely talented artist whose work you can literally find in Target, Bed Bath & Beyond, TJ Maxx and so many more, is not only brilliant at what she creates… she’s also incredible at teaching others how to do it too.
And the way she sells her courses? So good.
Over the past week, we’ve been deep in rebranding mode.
An amazing brand designer brought her new visual identity to life, and together Krissy and I have been translating that brand onto her website, page by page, section by section, making sure everything feels aligned, elevated, and powerful.
It’s still a work in progress… but wow.
This branding is FUN.
It’s bold.
It’s confident.
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SAME CONTENT. TWO DIFFERENT EXPERIENCES.
We compared two versions of a service card for a local service business.
A - Everything at once
The detailed description, features, and buttons share the same emphasis. The information is there, but it takes longer to find what matters.
B - What matters first
The service name, short value statement, rating, price, and booking action follow a clear sequence. Less searching, more confidence in the next step.
Hierarchy doesn’t remove information. It helps reveal it at the right moment.
Which version feels clearer to you - A or B?
15 voted
22%
53 voted
78%
68 votes
Closed
Visual hierarchy is the difference between cognitive friction and conversion velocity. Version B wins because it respects user attention scannability drives immediate confidence, while cluttered details in A only delay the primary action. Clean structural prioritization always outperforms dumping raw information.
Wellix two homepage directions. Which one would you pick?
Wellix is an AI tool that reads health records and explains them in plain language lab results, scans, and charts turned into something a person can actually understand without a medical background.
Same brand, same palette, same illustration just two different ways of arranging the hero.
Which one would you go with, A or B? Drop a comment I'd like to hear which one lands better for you.
60 voted
61%
39 voted
39%
99 votes
Closed
Version. A does the job
Framer Website Redesign for a Digital Participation SaaS Platform 🚀
A complete redesign and Framer development project focused on turning a complex software offering into a clear, modern, and scalable digital experience.
We created a new visual direction aligned with the product UI, reusable components, responsive layouts, CMS-powered content, and a strong technical foundation for SEO, AEO, accessibility, and future growth.
The result is a website that not only looks like part of the product ecosystem, but is also much easier for the internal team to manage and scale.
Design → Framer Development → CMS → SEO/AEO → Performance
#Framer #WebDesign #SaaS #UIUX #WebDevelopment #SEO #AEO
Never seen Poppins pop this well