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A logo is only a fraction of what we deliver.
The real value starts long before design. Understanding the brand, its audience, personality and positioning lays the foundation for every creative decision we make with our clients.
But logo exploration is where things get interesting. It's where strategy begins to take visual form, setting the direction for the entire identity system.
For Tandem, we explored multiple directions built around four ideas: Shared Progress, Simplified Complexity, Continuous Movement and Unlocking Opportunities.
Six distinct concepts. Six different interpretations of the same brand strategy.
Which direction do you think answers the brief best, and why?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A little behind-the-scenes look at a brand identity coming together.
I'm currently working on a new identity for a coworking space in Austin, TX, with a vintage-inspired direction, warm colors, and a logo that brings a bit of nostalgia into a modern setting.
Carrying the vintage idea onto the coasters and the dot pattern gives the identity somewhere to live besides the logo.
Looks super polished! love it
Serious numbers, calm design.
512Financial is an Austin-based firm that steps in as the finance, HR and hiring team growth-stage companies don’t have yet. Their world is board meetings, due diligence and funding rounds, which can feel heavy and intimidating for founders.
My goal with the website was to make it feel the opposite: clear, steady and human. Deep green tones, lots of breathing room, and a “Readiness by Stage” section that lets every founder find their next step in seconds, from Seed to Series B and beyond.
Live now: 512financial.com
