The button isn’t converting. Obviously, the button has chosen violence. So we begin treatment: Ma...The button isn’t converting. Obviously, the button has chosen violence. So we begin treatment: Ma...
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Yuliia Kovalchuk
pro
• Aug 24
The button isn’t converting.
Obviously, the button has chosen violence.
So we begin treatment:
Make it bigger. Make it red. No, green. Green feels more trustworthy. Change “Buy Now” to “Get Yours.” Add an arrow → Maybe two arrows →→ Round the corners. Unround the corners. Add a shadow. Remove the shadow because it looks “dated.”
Perfect.
We have now redesigned the button 11 times.
Sales are still down.
Meanwhile, the actual offer is standing quietly in the corner like:
👀
This is one of my favorite things about design:
Sometimes a business problem arrives at the designer’s desk wearing a fake mustache and introducing itself as a design problem.
Low conversions?
Must be the button.
People don’t understand the product?
Try a new layout.
The offer isn’t compelling?
Perhaps… a gradient?
Of course, design matters.
But design can make value easier to see.
It can’t magically create value that isn’t there.
Sometimes the most senior design decision is not another redesign.
It’s knowing when to stop interrogating the button.
FREE THE BUTTON.
#GraphicDesign #DesignHumor #PerformanceCreative #CreativeStrategy #Advertising
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