Seasonal identity for Beat Film Festival. The challenge: create a concept where cinema helps audiences process a turbulent cultural and historical moment — staying relevant and resonant rather than offering escape from it.
The identity metaphor for BFF is a shared journey — audience and festival alike searching for solid ground. "Get on Board" is an invitation to hop into the same boat, riding together the waves of emotion sparked by film and shaped by the turbulence around us. Beat becomes the lighthouse in that storm — a sense of safety, belonging, and a moment worth sharing.
Playing around with SaaS motion using Claude + After Effects + Higgsfield.
Just started experimenting with smooth movements, little bounces, and some morphing techniques.
Still figuring things out, but this workflow is pretty interesting. If this keeps working, making a full explainer video might not take a whole week anymore. 😄