Epipoli: gift cards, from the sales site to the dashboard. For one of Italy's largest gift and loyalty card providers, around 500,000 cardholders supported, I designed three connected products end to end: the B2C area where cardholders activate and manage their MyGiftCard, the B2B dashboard where companies manage and top up the cards they distribute, and consumer sales sites. Corporate clients now read their programme performance without going through sales, the redesigned sites convert better, and a shared UI library cut campaign launch time from weeks to days.